General*: Enhancing South Africa’s fire-fighting capacity, to the primary benefit of South African communities and the environment with an initial focus on urban areas where government and insurance industry has greatest exposure (shared value)

Criteria	Detail*
Demographic	Represent the general SA demographics (>75% black**)
Geographic	South Africa, all provinces, urban and rural (immediate focus urban)
Vulnerability	Emphasis on social justice, protection and opportunities for youth, women and other vulnerable groups.
Other	Benefit National and Local Government Service Delivery Insurance industry (shared value)

** SA specific linked to B-BBEE legislation